To emphasize equally on both the practical experiences and the professional knowledge of mass communication.
To focus on the application research and the teaching of the technologies and new media in mass communication.
To cultivate students’ ability of independent thinking and utilize all kinds of media teaching to expand students’ vision.
To focus on the application of the practical techniques, following the planning principle “learning through doing.”
To establish a complete internship system, providing students with learning opportunities before graduation.
The curriculum framework focuses on the following three dimensions: TV and Broadcasting Production, Public Relations Advertising Planning, and Digital Multimedia Application.
Senior undergraduates have to finish their student projects and hold a graduation accomplishments exhibition, integrating what they have learned within these four years.
The following courses are all crucial in our teaching: TV and Broadcasting Program Production Planning, Editing and Dubbing Practices, Graphic Photography, News-Editorial Writing, Advertisement Application, Mass communication Management and Theories, Computer Video Image Processing, Visual Communication Design, and Computerized Animation Design.
Advanced education: studying in graduate schools of the related fields.
Employment: finding jobs in the related fields of mass communication such as broadcasting, TV stations, films, public relations marketing, film Studio of photograph, and marketing planning.