Department of Communication Arts

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• Day Program: 4-year college.

• To emphasize equally on both the practical experiences and the professional knowledge of mass communication.
• To focus on the application research and the teaching of the technologies and new media in mass communication.
• To cultivate students’ ability of independent thinking and utilize all kinds of media teaching to expand students’ vision.
• To focus on the application of the practical techniques, following the planning principle “learning through doing.”
• To establish a complete internship system, providing students with learning opportunities before graduation.

• The curriculum framework focuses on the following three dimensions: TV and Broadcasting Production, Public Relations Advertising Planning, and Digital Multimedia Application.
• Senior undergraduates have to finish their student projects and hold a graduation accomplishments exhibition, integrating what they have learned within these four years.
• The following courses are all crucial in our teaching: TV and Broadcasting Program Production Planning, Editing and Dubbing Practices, Graphic Photography, News-Editorial Writing, Advertisement Application, Mass communication Management and Theories, Computer Video Image Processing, Visual Communication Design, and Computerized Animation Design.

• Advanced education: studying in graduate schools of the related fields.
• Employment: finding jobs in the related fields of mass communication such as broadcasting, TV stations, films, public relations marketing, film Studio of photograph, and marketing planning.